CERFSolutions

Two-factor authentication (2FA) is a popular type of multi-factor authentication (MFA) that boosts access security by requiring two methods for verifying user identity. These factors can be something you know, like a username and password plus something you have, like  OTP Authentication   on your phone number, in order to approve authentication requests. With 2FA, a potential compromise of any one of these factors shall not compromise the account itself. Hence, even if a miscreant finds out your password or your phone gets stolen, the odds of someone else having access to both factors is not likely. Even though complex passwords are indeed helpful in deterring cyber criminals, they can still be cracked. To further prevent cyber criminals from gaining access to sensitive information, two-factor authentication is crucial for many businesses.  2FA helps protect companies and customers against phishing, social engineering, and more, and secures log-ins from attackers who e...

The Telecom Commercial Communication Customer Preference Regulation (TCCCPR), 2018 is aimed at curbing the issue of Unsolicited Commercial Communication (UCC) or spam calls and messages in the country. As per the regulation, companies will have to register themselves for commercial SMS and calls. TCCCPR will not only protect customers from unsolicited commercial calls and SMS, but it would allow aid principal entities to send commercial communication to the customers who have opted for their services or set their preferences to allow such business initiated communication.   SMS is a great way to reach the target audience of almost any business, owing to the speed and wide reach of this communication channel. However, before a business kick starts its SMS campaign, they need to make sure that their contacts consent to hearing from the brand via text message. Doing so is immensely important, as non-compliance can result in expensive fines. Fortunately, today there are  Conse...

Promotional text messages are a simple and effective way to engage your customers and generate sales. Hence, an increasing number of merchants across the world today implement an SMS marketing strategy. But just because merchants or brands want to send SMS messages to customers, it does not automatically mean that the customers want to receive such  commercial communication . In most countries, companies need express consent to send customers an SMS. This basically means that they have to explicitly agree to receive promotional SMS from you.   Just because a customer has signed up to your email list or provided you with their phone number does not mean that you can just assume that they have also agreed to receive promotional SMS.  Promotional SMS Consent   implies that customers have to fill out a form that makes it clear that your brand intends to use their phone number to send marketing SMS messages. Getting the appropriate consent from the customers is t...