An insight into the need for consent for business initiated SMS communication

The Telecom Commercial Communication Customer Preference Regulation (TCCCPR), 2018 is aimed at curbing the issue of Unsolicited Commercial Communication (UCC) or spam calls and messages in the country. As per the regulation, companies will have to register themselves for commercial SMS and calls. TCCCPR will not only protect customers from unsolicited commercial calls and SMS, but it would allow aid principal entities to send commercial communication to the customers who have opted for their services or set their preferences to allow such business initiated communication.

 

SMS is a great way to reach the target audience of almost any business, owing to the speed and wide reach of this communication channel. However, before a business kick starts its SMS campaign, they need to make sure that their contacts consent to hearing from the brand via text message. Doing so is immensely important, as non-compliance can result in expensive fines. Fortunately, today there are Consent Management Platform for Business available that help collects consent in a single frame for SMS, Email and WhatsApp. These platforms typically store data centrally in an encrypted format, and blockchain technology tends to be leveraged for maintaining data immutability. Consent management platforms usually make use of restful APIs that can be integrated with any third-party application for consent. This allows them to manage Complete customer consent lifecycle, while taking care of opt-ins, opt-outs, and renewals as per laid regulations. More details about SMS consent management, and even Multi Factor Authentication can be found online.

 

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