Value of consent in SMS marketing

SMS marketing can be a vital component of your growth strategy. However, before you use SMS as a promotional tool for your business, you need to make sure that you are up for ongoing compliance and have the right Consent Management Platform for Enterprise. When it comes to text marketing, businesses have to collect consent from mobile phone owners prior to sending text messages to them. The prior written consent may include electronic or digital forms of signature, website form submissions, or text message opt-ins. Each country has its own regulations for SMS marketing.

SMS is a regulated channel that has its own set of rules and requirements in regard to commercial communication . To avoid fines and execute your SMS marketing strategy successfully, you need to first gain a good understanding of the regulations for promotional SMS in your area of operation. In India, for example, the Telecom Commercial Communication Customer Preference Regulation (TCCCPR), 2018 is in place. This regulation protects customers from Unsolicited Commercial Communications (UCC). As per this regulation, any communication can also be termed as UCC if it is received by the wrong recipient. Hence, to effectively collect consent from their customers and execute their marketing strategy, companies would need a proper Promotional SMS Consent management platform.

 

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