What is meant by promotional SMS consent?

Promotional text messages are a simple and effective way to engage your customers and generate sales. Hence, an increasing number of merchants across the world today implement an SMS marketing strategy. But just because merchants or brands want to send SMS messages to customers, it does not automatically mean that the customers want to receive such commercial communication. In most countries, companies need express consent to send customers an SMS. This basically means that they have to explicitly agree to receive promotional SMS from you.  

Just because a customer has signed up to your email list or provided you with their phone number does not mean that you can just assume that they have also agreed to receive promotional SMS. Promotional SMS Consent implies that customers have to fill out a form that makes it clear that your brand intends to use their phone number to send marketing SMS messages.

Getting the appropriate consent from the customers is the very first step to complete prior to sending them marketing messages. However, you must know that they can also withdraw their consent at any time. Or basically unsubscribe from your SMS marketing. Consent Management Platform for Enterprise are available today that helps brands to effectively collect and manage customer consent.


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