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Importance of Consent Management Platform for Business

It has been seen with time and again that businesses and their ways of working have kept on changing so as to make best use of advanced technologies of the modern times. In the recent times, the link between the providers and the consumers is much considered a factor and that in order to generate the publicity and sales in business, there exist a number of advanced solutions, one of which might be a Consent Management Platform for Business . This is a tool that makes sure that the consumers are getting all the chance to choose on as to what details to be given and what to be kept covered. They are free to get opinionated for themselves as to which data and information they can afford to let loose and which ones to be held back. This ensures the business procedures to gain transparency about their data of their consumers.   The DLT Consent Management is another similar kind of a tool that makes sure that the consumers are aware of the data and information about them that the co...
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Consent collection and management: A core function of modern businesses

Concepts like 2 Factor Authentication and consent management has become pretty popular today, especially as an increasing number of people today are using the interest to research, shop, compare brands and more. As people use the internet, they invariably are sharing data. This data is personal in many cases, particularly when the users sign up on a website; make online purchases, handle bills, and so on. This data is subsequently collected and processed by the sites used by them, and this is where consent comes into the scene. Just about a decade ago, the manner in which companies used customers’ data wasn’t highly regulated. However, today, businesses are expected and obligated to inform and request consent from customers, whose data they want to collect and use.   Nations across the world are amending their traditional privacy laws and demanding companies to be more careful and transparent to provide customers superior control over their online footprint and data. In the co...
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Achieve compliance while building customer trust by using a good consent management platform

The identity landscape is becoming more complicated than ever, with growing security threats, complex privacy regulations, and higher expectations for a user experience to be both secure and seamless. In this situation, it becomes imperative for businesses to make use of tools that makes Multi Factor Authentication and consent management easy and hassle-free. Identity and access management or IAM solutions are widely used to help companies to secure their technology perimeters, power commerce and conversion, gain deeper insights into customer behavior, and so on.   Consent management is especially coupled tightly with AIM. It involves guiding compliance by informing users about specific data collection and usage practices. The right Consent Management Platform for Business would facilitate digital transformation initiatives without compromising the security or privacy of a business. The GDPR, CCPA, and other privacy regulations require companies to apply brand new levels of scr...
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What is meant by adaptive authentication?

  Adaptive authentication implies to the process of authenticating the users on the basis of the risk level presented by a certain login attempt. Multi-channel Authentication Token is an essential component of this system. Ideally, the risk level of the user is assessed automatically by the first authentication method. Login is granted if the fraud risk is low. However, if the fraud risk is high, then step-up authentication is triggered and the user is asked for another type of authentication factor. Typically, the very first method used in the Adaptive authentication approach should present the lowest degree of friction for the users. In such a manner, the majority of the users who are legitimate shall be able to log in with ease. Higher friction authentication methods like OTPs essentially would be used as extra steps for the users that were flagged as high-risk in the initial login attempt. Risk is the defining factor for determining the ease for the user to log in. As a resu...
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Protect business log-ins and sensitive data with Two-factor authentication

Two-factor authentication (2FA) is a popular type of multi-factor authentication (MFA) that boosts access security by requiring two methods for verifying user identity. These factors can be something you know, like a username and password plus something you have, like  OTP Authentication   on your phone number, in order to approve authentication requests. With 2FA, a potential compromise of any one of these factors shall not compromise the account itself. Hence, even if a miscreant finds out your password or your phone gets stolen, the odds of someone else having access to both factors is not likely. Even though complex passwords are indeed helpful in deterring cyber criminals, they can still be cracked. To further prevent cyber criminals from gaining access to sensitive information, two-factor authentication is crucial for many businesses.  2FA helps protect companies and customers against phishing, social engineering, and more, and secures log-ins from attackers who e...
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An insight into the need for consent for business initiated SMS communication

The Telecom Commercial Communication Customer Preference Regulation (TCCCPR), 2018 is aimed at curbing the issue of Unsolicited Commercial Communication (UCC) or spam calls and messages in the country. As per the regulation, companies will have to register themselves for commercial SMS and calls. TCCCPR will not only protect customers from unsolicited commercial calls and SMS, but it would allow aid principal entities to send commercial communication to the customers who have opted for their services or set their preferences to allow such business initiated communication.   SMS is a great way to reach the target audience of almost any business, owing to the speed and wide reach of this communication channel. However, before a business kick starts its SMS campaign, they need to make sure that their contacts consent to hearing from the brand via text message. Doing so is immensely important, as non-compliance can result in expensive fines. Fortunately, today there are  Conse...
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What is meant by promotional SMS consent?

Promotional text messages are a simple and effective way to engage your customers and generate sales. Hence, an increasing number of merchants across the world today implement an SMS marketing strategy. But just because merchants or brands want to send SMS messages to customers, it does not automatically mean that the customers want to receive such  commercial communication . In most countries, companies need express consent to send customers an SMS. This basically means that they have to explicitly agree to receive promotional SMS from you.   Just because a customer has signed up to your email list or provided you with their phone number does not mean that you can just assume that they have also agreed to receive promotional SMS.  Promotional SMS Consent   implies that customers have to fill out a form that makes it clear that your brand intends to use their phone number to send marketing SMS messages. Getting the appropriate consent from the customers is t...
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