Build customer trust and loyalty by having a robust process in place for customer consent management

With customers becoming more concerned about their personal data and non-compliance fines soaring across the world, consent management has to be at the top of the priority list for almost all businesses. Consent management is the system or process of enabling customers to determine if they want a Business Initiated Communication, as well as what personal data they are willing to share with a business. The process of consent management usually involves collecting personal data from individuals and using that data carefully, while following their wishes. To carry out this task with efficiency, companies need to properly understand what data they are collecting, while they are collecting it and how that data shall be used. There must also be a proper Consent Management Platform for Business in place for managing consent and making sure that personal data is only used in the ways that individuals have agreed to. When the process of consent management is implemented in an appropriate manner, it aids businesses to essentially build trust with their customers, while simultaneously making sure that their brand does comply with the relevant data protection legislation. Customers are more likely to trust businesses that make use of secure systems like Multi Factor Authentication , and maintain far and transparent policies for personal data usage. Obtaining explicit consent would show the customers that you truly value and respect their privacy, and are transparent about how you will use their data.

 

 

 

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