CERFSolutions

SMS marketing can be a vital component of your growth strategy. However, before you use SMS as a promotional tool for your business, you need to make sure that you are up for ongoing compliance and have the right  Consent Management Platform for Enterprise . When it comes to text marketing, businesses have to collect consent from mobile phone owners prior to sending text messages to them. The prior written consent may include electronic or digital forms of signature, website form submissions, or text message opt-ins. Each country has its own regulations for SMS marketing. SMS is a regulated channel that has its own set of rules and requirements in regard to  commercial communication . To avoid fines and execute your SMS marketing strategy successfully, you need to first gain a good understanding of the regulations for promotional SMS in your area of operation. In India, for example, the Telecom Commercial Communication Customer Preference Regulation (TCCCPR), 2018 is in plac...

With customers becoming more concerned about their personal data and non-compliance fines soaring across the world, consent management has to be at the top of the priority list for almost all businesses. Consent management is the system or process of enabling customers to determine if they want a  Business Initiated Communication , as well as what personal data they are willing to share with a business. The process of consent management usually involves collecting personal data from individuals and using that data carefully, while following their wishes. To carry out this task with efficiency, companies need to properly understand what data they are collecting, while they are collecting it and how that data shall be used. There must also be a proper  Consent Management Platform for Business  in place for managing consent and making sure that personal data is only used in the ways that individuals have agreed to. When the process of consent management is implemented in an ...