CERFSolutions

Concepts like 2 Factor Authentication and consent management has become pretty popular today, especially as an increasing number of people today are using the interest to research, shop, compare brands and more. As people use the internet, they invariably are sharing data. This data is personal in many cases, particularly when the users sign up on a website; make online purchases, handle bills, and so on. This data is subsequently collected and processed by the sites used by them, and this is where consent comes into the scene. Just about a decade ago, the manner in which companies used customers’ data wasn’t highly regulated. However, today, businesses are expected and obligated to inform and request consent from customers, whose data they want to collect and use.   Nations across the world are amending their traditional privacy laws and demanding companies to be more careful and transparent to provide customers superior control over their online footprint and data. In the co...

The identity landscape is becoming more complicated than ever, with growing security threats, complex privacy regulations, and higher expectations for a user experience to be both secure and seamless. In this situation, it becomes imperative for businesses to make use of tools that makes Multi Factor Authentication and consent management easy and hassle-free. Identity and access management or IAM solutions are widely used to help companies to secure their technology perimeters, power commerce and conversion, gain deeper insights into customer behavior, and so on.   Consent management is especially coupled tightly with AIM. It involves guiding compliance by informing users about specific data collection and usage practices. The right Consent Management Platform for Business would facilitate digital transformation initiatives without compromising the security or privacy of a business. The GDPR, CCPA, and other privacy regulations require companies to apply brand new levels of scr...

  Adaptive authentication implies to the process of authenticating the users on the basis of the risk level presented by a certain login attempt. Multi-channel Authentication Token is an essential component of this system. Ideally, the risk level of the user is assessed automatically by the first authentication method. Login is granted if the fraud risk is low. However, if the fraud risk is high, then step-up authentication is triggered and the user is asked for another type of authentication factor. Typically, the very first method used in the Adaptive authentication approach should present the lowest degree of friction for the users. In such a manner, the majority of the users who are legitimate shall be able to log in with ease. Higher friction authentication methods like OTPs essentially would be used as extra steps for the users that were flagged as high-risk in the initial login attempt. Risk is the defining factor for determining the ease for the user to log in. As a resu...