CERFSolutions

It is always better to have a comparatively small SMS or emailing list comprised of people who are interested in your offerings, rather than a long list of people who are not committed. Rather than broadcasting thousands of messages to the ones not interested or unaware of your brand, it is far more effective if you plan to target the ones who have given their consent and shown interest in your brand.  Business Initiated Communication  is quite critical to both email and SMS marketing. It is focused on reaching out to people who have given their consent to receive updates from your brand. Doing so will lead to a better outcome and help you to manage your marketing expenses in a more effective manner. Customer initiated SMS like an update on the purchase details, delivery status, or loyalty point updates, as well as Multi Factor Authentication elements like One Time Password (OTP), are considered to be transactional SMS and do not require customer consent. Any SMS that promo...

A consent management platform is a tool that keeps your website, application, or company compliant with consent regulations like the EU’s General Data Protection Regulation (GDPR). It accomplishes this goal by asking users for permission to collect and use their data. This data can serve diverse purposes, including  commercial communication  like advertising or marketing campaigns. With the recent flurry of privacy laws like GDPR and CCPA, many companies are looking for new means to collect and manage the processes around data collection. The two laws listed are just the start of privacy laws, and it is just a manner of time before they take shape. Hence, getting  Consent Management Platform for Enterprise   is extremely important. A good data consent management in place is important to prove that you have gained explicit consent. Moreover, when your customers see that you ask for consent and take their data seriously, it would play an important role in earning t...

A strong password can be helpful in keeping your data and accounts safe online, but in the event of a data breach, you would want a more secure system. This is where  2 Factor Authentication , or 2FA comes in. It adds another layer of security to your personal information. Two-factor authentication is an authentication program or mechanism, under which someone is granted access to a website or an application after submitting multiple pieces of evidence that determines their authenticity. Whenever an application or service you are logging into double checks that the request is really coming from you by confirming the login with you through a separate venue, it would imply to the use of 2FA. There is a high chance that you had used 2FA before, even if you were not aware of it. If you have ever done  OTP Authentication  to gain access to any app or complete a transaction, then you have completed two-factor authentication. 2FA is vital to web security can it substantially...